Did You Answer YES to any of the below Questions?

• Do you feel you want or need to have more control on a day-to-day basis than you presently have?
• Do you need to improve marketing performance? Or optimize your agency roster and agency performance?
• Is media transparency, value and performance an issue? Or is digital transformation and technology proving a challenge?
• Perhaps you simply want to be more agile in your delivery? Or reduce waste to deliver environmentally sustainable marketing?

Customers are the source of real growth. PBR Management combines in-depth customer insights with practical expertise in operations and economics to help our clients create sustainable, organic growth. For more than a decade, marketing has had its costs reduced, while expectations for delivering company growth have grown. Meanwhile technology has been providing greater opportunities and at the same time greater challenges. No wonder marketers are facing more complex problems than ever before.

Some of the areas in which our team assist are:

• Marketing Performance Solutions
• Marketing Structure Alignment
• Marketing Strategy Performance Review
• Budget Setting & Performance Metrics
• Stakeholder Engagement & Alignment
• Digital & Technology Solutions
• Media Agency Contract Reviews
• Media Transparency, Value & Performance Assessment
• In-House Business Performance Optimization
• Transition Management
• Collaboration, Engagement & Performance Evaluations
• Business Production Assessment

PBR Management uses a Customer-centric Behavioral Dynamic Response, an automated marketing method that speeds up your sales cycle by customizing your marketing messages based on your prospect’s behavior. Applying this perspective and helping clients achieve growth are fundamental to our approach at PBR Management.

We help companies at every stage of growth, developing custom solutions and collaborating with all levels of the organization. No matter what your challenge, we have the solutions and services to provide an informed and robust analytical approach to your marketing needs. With our team of global experts, PBR Management brings depth of experience in the following areas:

Customer insights and segmentation:

• Define customer needs and behaviors
• Develop actionable segmentation from the data insights.
• Define target customers or "sweet spots" to inform business decisions and investment allocation.

Product and category management:

• Break down barriers to innovation and improve ongoing customer-led product development so their value proposition is differentiated and meets customer needs.
• Resolve the pricing paradox by building long-term pricing capabilities and capitalizing on in-year-revenue opportunities.

Sales and channel effectiveness:

• Identify quick, targeted, customized solutions as well as strategic and operational improvements to boost underperforming sales organizations.

Marketing and brand strategy:

• Developing & Optimizing In-House Marketing Strategies
• Align marketing and brand strategy with overarching business objectives
• Ensure marketing investments are generating highest returns and reinforcing the brand positioning
• Build a loyal customer base through branding that cultivates a strong, trusted image.

Customer experience:

• Develop a series of positive interactions with the customer to earn their advocacy and inform consistent delivery of experiences to drive top-line growth.
• Nurture promoters—loyal customers who are more profitable, and who are active proponents of your business in good times and bad.

Go-to-market strategy:

• Build powerful, integrated go-to-market systems that build a bridge between a company’s strategy and the exceptional customer experiences that are the ultimate driver of customer advocacy and loyalty.

All of our solutions and services are essentially tailored. Consultancy rates are variable, depending on the effort and duration of the contract, geographical location and deliverables. We can discuss your requirements with you and provide rates on request. If you would like support in estimating the effort or duration of your piece of work please contact us with a statement of work to be undertaken (or job description), and we can estimate this for you.

If you require long term contractors, or have a permanent business analyst vacancy, we also offer interim contracting services.

We’re able to build something for you. For more information about our consultancy services please contact us.