Done Right, Email Marketing May Be Your MOST Effective Marketing Activity in Your Digital Marketing Plan.

Your email list of prospects & customers may very well be the single most valuable ASSET you have in your digital business. Therefore, establishing a quality email marketing PRESENCE, building a valuable email LIST, and then treating these people like VIP’s in your business ALL play a KEY roles in your marketing plan.

Here Are the Top FOUR Reasons Why a Quality Email Marketing Presence Should Be a Top Priority for Your Business (or Other Venture):

• Email marketing is a HIGHLY effective way to build relationships with your prospects & customers; establish yourself as the “go to” person or business in your field; and stay “top of mind” amongst your prospects & customers for when they’re ready to hire you, purchase from you, or refer you to someone else.
• Email marketing is a highly cost effective (free to low cost) method of reaching your target market.
• MOST IMPORTANTLY — Your email list (a.k.a. the people who you are email marketing to) includes people who have already OPTED IN to receive your content & communications to their inboxes; they’ve taken a step or more into your sales funnel. Therefore, your relationship with them is STRONGER than any other prospects, including your social media followers. Furthermore, this group is likely closer than anyone else to making a decision to convert on one of your sales or marketing objectives.
• Staying in contact with and providing value to your prospects & customers via email, on a consistent basis, provides you with a natural opportunity to promote your products, services, or other offerings.

Your Email Marketing communications will likely fall into THREE categories:

1. Your Newsletter (or other form of consistent email communication) -­‐ Pretty much ANY digital marketing plan should include a high-quality Email Newsletter (or other form of consistent email communication) to keep in contact with prospects & customers.
2. Other Email Broadcasts (promotional emails, special announcements, etc.) – These are one-off email communications (other than your newsletter) sent as a single broadcast.
3. Email Autoresponders – These are the email communications that are set up in your email marketing system to be automatically sent to your prospects & customers after they convert via one of your email web forms.

PACKAGES

Email Marketing Basic: $600
In this package, you get:

• 1 custom Email Header Template to enhance the “look & feel” of your email broadcasts and potentially increase click-through rates. [A second header variation may be added, if needed, for a specially branded newsletter or similar ongoing email communication.]
• PLUS, setup of your Email Opt-In Process in the email marketing system / marketing automation system of your choice.

Email Marketing Deluxe: $900
In this package, you get a custom email marketing design experience based on your specific needs & goals. Includes:

• 1 custom Email Header Template to enhance the “look & feel” of your email broadcasts and potentially increase click-through rates. [A second header variation may be added, if needed, for a specially branded newsletter or similar ongoing email communication.]
• PLUS, setup of your Email Opt-In Process in the email marketing system / marketing automation system of your choice.
• PLUS, design, publishing, & integration of your Email Opt-In Offer (PDF cover + up to 30 pages; videos up to 2.5 minutes in length; inclusion for other media will be determined upon request).

A la Carte

Email Header Template
for your email newsletter, promotional emails, and any other email communications: $100

Traditional Email Newsletter Template: $300
The example below is a traditional-style, one-column email newsletter that contains multiple sections, such as: Letter From The Editor, Feature Article, [A section for special announcements], and About [The Company]…

Email Marketing OPT-IN Integration: $500
A custom-designed email opt-in area – embedded within your website (or other webpage) and integrated with the email marketing system / marketing automation system of your choice. Includes SETUP of your OPT-IN PROCESS: opt-in FORM, advanced automation rules (if necessary), and follow-up EMAIL AUTORESPONDER or autoresponder sequence.

Email Opt-In OFFER Design: $400
Studies show that tying an email OPT-IN OFFER to your request for prospects’ emails addresses significantly increases opt-in conversion rates and thus allows you to GROW your valuable EMAIL LIST, faster, with quality people who are interested in what you do. In many instances, email opt-in offers fall into the category of “free CONTENT” and therefore require a custom-branded/designed content piece (e.g. a report, e-guide or ebook, email training series, video or audio lesson, etc.)

PBR Management provides the design, publishing, and integration for all your email opt-in offer needs.